A one-off 'read more' edition of Banking Day today
Friend and long time reader. Something different today.One idea a former business manager drove into my head was that we must experiment in the business.I've learned these changes need not be radical but can be selective and informed by strategy, operational goals and market opportunity.A reset, in incremental steps, of Banking Day is an imperative for this home-based industry media enterprise. One of these steps we are testing out today.100% of the article content is a rare commodity in email publishing, with the risks of freeloading apparent from the start. Rumours of such freeloading built over our first year of publishing and we infer 14 years later that the damage from tolerating misuse of our copyright content is one legacy to reconsider.Most readers will be daily users at other sites of the alternative model of headline, summary or teaser and a link to 'read more'.For the business this yields far more data on reader use and the reader profile. That's got to be an asset to the improvement of the product and setting up WorkDay Media to go global.We are giving this a go today. Most of the best niche industry newsletters follow this read more approach.And so today we present our Thursday edition in this format, using the same framework.It is part of a modernisation and refresh of many aspects of the business - a work in progress.Some big decisions are shaping up for the custodians of this business. We welcome reader feedback.Please don't be too peeved. For now, it is a one off. We have one minor antidote in the wings.Let us know what you think, it'll be useful.