The Australian Competition and Consumer Commission is seeking views on how to approach its evaluation of the proposed acquisition of Pacific Premium Funding by Macquarie Bank. GE Capital is the vendor of Pacific.The ACCC said it was considering whether the relevant market to analyse was "a national market for the supply of insurance premium funding products" or "a national market for the supply of commercial general insurance premium payment services."The ACCC said the latter would include: insurance premium funding products, customers' cash resources, general credit, banking and lending facilities and term arrangements with insurers (such as pay by the month)."This may be the first occasion the ACCC has investigated the insurance premium funding niche.The Australian Finance Conference some years ago estimated that, insurers and niche financiers provided loans to fund A$5 billion out of $20 billion in insurance premiums paid each year.Other than Macquarie and Pacific, the main providers are Hunter Premium Funding, a subsidiary of Allianz and Centrepoint Alliance.