It is time for retail branches to change.Retail branches are no longer the sole customer touch point. Instead of heading into a branch for all transactions, customers are now going in for more complex services, calling on branches to rethink the in-store customer journey.In fact, Credit Union Australia's new pilot bank branch in Toowoomba, Queensland, has been specifically designed as a community hub to improve customer experience and footfall. Learn more…"Since opening our pilot branch in Toowoomba we've seen footfall more than double and sales performance has improved significantly."In this article ahead of Future Branches 2018, Jordan Ross, Head of Branches at CUA explores their innovative branch strategy to design a collaborative space that is driving customer engagement, footfall and sales.READ ARTICLE: An Inside Look at CUA's Innovative New Branch Model.View the article to learn about CUA's branch strategy, including:•    The Vision: Growing digitally active customers through unique branch design•    Leveraging new technologies to create a seamless in-branch experience•    Engaging employees to deliver a new type of customer service•    Overcoming challenges along the way•    Results to date: Increasing footfall and delivering seamless CX•    Future outlook: What will CUA's 'Branch of the Future' look like?DOWNLOAD FULL ARTICLE: CUA's Branch Transformation Strategy.