Over the past two years, banking giant NAB has made Design Thinking a priority across their organisation and has established a number of teams dedicated to User Experience (UX) to improve digital experiences for their customers.Ahead of the 3rd Annual Design Thinking Summit, Robert Lee, Principal Designer, Experiments and Incubation,at NAB discusses the specific steps his team are taking to embed a design thinking framework throughout the organisation and what other businesses can learn from their journey to date.VIEW ARTICLE: Embedding Design Thinking principles at NAB to drive customer centricity and innovation.The article further explores how NAB is:•    Developing a Design Thinking framework that puts the customer first•    Balancing short-term business objectives with long term transformation•    Encouraging staff to adopt a customer-centric mindset •    Scaling design thinking across the business to drive results.Download the full article now to find out more.Attend the Design Thinking Summit to benchmark against industry leaders and learn strategies for embedding Design Thinking to drive competitive advantage, enhance customer centricity and ensure sustainable growth.Gain insights from expert speakers from Telstra, IAG, Westpac, CSIRO, Foxtel, Netflix, Atlassian, Microsoft and more!VIEW AGENDA: Design Thinking 2018.