Ahead of Digital Financial Services in Financial Services 2016 Summit, we take a look at how some of Australia's biggest banks and financial institutions are using digital marketing tools to remain relevant and competitive in a changing market. CHECK OUT THE FULL ARTICLE TO LEARN HOW: NAB is embracing data driven marketing Westpac  is embedding personalisation and relevancy into their digital marketing efforts to improve customer engagement Suncorp is tailoring products and marketing to keep up with changing customer behaviour Commbank is reinventing banking for the digital era AMP is moving beyond single channel silos of marketing into an omni-channel strategy UBank is putting mobile first Teachers Mutual Bank is ensuring message consistency across multiple channels ANZ is measuring its digital marketing efforts to ensure success IAG is using customer journey mapping to better understand customersDOWNLOAD THE FULL ARTICLE HERE