Digital is a double-edged sword - it is easier to delight the customers through this channel and at the same time, allowing them to leave and join a competitor through just a couple of clicks and swipes. While financial institutions are in a bid to address this situation by exploring various emerging technologies and digital channels to deliver customer-centric experiences, there is still a lack of real world applications and strategies that leverage them to deliver a truly frictionless and cost-efficient omni-channel experience.With that in mind, the Digital Financial Services Summit returns with its 9th edition to address digital financial services innovation for customer service personalization, acquisition and retention.•    When: 15 - 16 August, 2017•    Where: Novotel Sydney Central•    View Full ProgramThe 2017 Program will address:•    Human centric service design and evolution mapped to the customer's financial journey•    Leveraging technology advancements such as Big Data, AI and Machine Learning for service personalization•    Marketing and branding initiatives that resonate with the customer and increase ROIThe event will be facilitated by Australia / New Zealand's thought-leading experts from the financial services and banking industry including:•    Peter Fletcher-Dobson, Digital Advisor, Kiwibank•    Adam Camillo, Head of Digital and Innovation, AMP Capital•    Simon Clarke, Executive Manager - Digital Planning, Suncorp Group•    Renae Smith, Chief Marketing Officer, AIA Australia•    Rocky Scopelliti, Global Industry Executive - Banking, Finance & Insurance, Telstra•    and more!View the full list of speakers and sessions here.