ADVERT: Big Banks focus on transforming Retail Branch experience
With rising consumer demand for convenience and digital capability, banks and insurance providers alike have started to rework their retail network strategy and transform their retail branches in order to drive customer experience and build brand loyalty retention and revenue. For example, Westpac's vision for the Branch of the Future encompasses branch design that is reflective of the community around it. Having rolled out over 50 'Bank Now' branches that integrate a number of customer-led innovations and focus on demographic specific design, their branches feature interactive 'discovery zones', leading edge digital technology, and even media walls that showcase the bank's community ventures. Read the full article now to explore Westpac's Retail Branch Innovation Strategy…Banking giant ANZ has also moved to transform their retail branch network by rolling out 'digital branches'. ANZ has opened 4 new retail locations, a home loan centre, 2 business centres and refurbished over 22 branch and business centres in NSW alone since 2015, with the aim of providing seamless, omni-channel banking experiences for both staff and customers.Read the full article now to learn more about ANZ's Branch Transformation Strategy… Suncorp has also committed to delivering unmatched, customer-centric branch service through their new Concept Stores and Customer Marketplace model. According to Medina Cicak, In-Store Delivery Advisor Store Transformation at Suncorp Group, the bank's approach has been to evolve branch layout and services to serve changing customers behaviours through adopting a differentiated 'store' strategy, teller-free store environments, and an 'Apple-store' culture serving the six customer pain-points of their financial lifecycle.Read the full article now to learn more about Suncorp's Customer Marketplaces Retail Network Strategy… Meanwhile, NAB has pledged $6 million toward its Sydney flagship branch, featuring an Apple Store inspired layout, in-store cafe and teaching islands to guide customers in an open environment, all to improve branch experience. Disruptive and pilot innovations will be trialled within the branch, including new versions of their banking apps, new digital devices before they enter the market and technology enhanced self-service options for customers and staff.Read the full article now to discover NAB's Innovation Hub Branch Concept… With research recognising branch service as a top 3 driver of customer satisfaction in Australia, and 87% of shoppers still preferring the instore experience in their purchasing behaviour, branches must evolve to cater for digitally engaged consumers and adapt to changes in technology, consumer behaviour and customer experience.LEARN MORE AT FUTURE STORES 2018The Future Stores Summit is Australia's only event dedicated to Retail Store Design and Experience, featuring cross-industry insights from Australia's most progressive retailers, banks and retail branch innovators about how to successfully "Transform the Instore Experience through Customer Centricity, Design and Technology" - view the agenda now. Chris Fleming, Head of Transformation and Optimisation, Suncorp Group, will present a case study on 'Evolving Branches into A Retail 'Store' Model Providing One-Stop Solutions For Customers', exploring:• Suncorp's Framework of 6 customer journey's which can cause pain points based on demographic behaviours and needs.• Leveraging Suncorp's network of brands to provide multi-branded service and product solutions.•