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ADVERT: Learn how ANZ is using digital channels to boost customer engagement

Ahead of Digital Financial Services 2016 summit, we caught up with Mike Welsh, Senior Manager, Digital Strategy and Analytics, ANZ Digital, as he shares insight into the strategies they are to foster a high level of engagement through digital channels and the tools they are using to measure the success of their efforts.READ THE ARTICLE Interested in learning more?Join Mike Welsh at this year's Digital Financial Services Summit taking place on 15-17 August in Sydney, where he will further explore how customers are interacting across mobile, tablet, social, email and the web to drive incremental sales:DOWNLOAD AGENDA

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