Advertisement: Digital Financial Services 2013
In the run up to Digital Financial Services 2013, we've been looking at some of the key challenges and opportunities that are changing the shape of customer engagement.But how do you know where you're sitting alongside your competitors? To help you answer this, we've put together an information pack that we wanted to share with you. In the pack you will find the latest survey results by CMO Council on digital marketing globally to benchmark your performance in addition to a handy infographic by Accenture we came across that gives some great advice on using digital in banking. There's also an exclusive interview with the Head of Digital and Emerging Channels at ING Direct, Janelle McGuinnessDownload the information pack here and benchmark your digital strategy