When taking time off from watching (and tweeting about) the 1980s flick Top Gun, ANZ managing director Shayne Elliott has produced something different, for now anyway, at a big name Australian bank.The group-think, and even cult, of the bank CEO deposed on Twitter yesterday on the seemingly new slogan "The ANZ Way" may be familiar terrain. Less recognisable may be the treatment by the bank of the warmest of the hot topics in banking facing Elliott and his crew.In an eight-page missive for staff that is the work, in part, of Auckland consultancy Dave Clark Design as well as of Elliott (another Kiwi), ANZ are taking a path bound to unsettle stakeholders.Over to sampling Elliott's letter…"We still have a bit of work to finalise things, but when it happens our brand relaunch will be breaking with the past," Elliott wrote to staff."In particular, we're going to spend the first month discussing the brand with you and how we can deliver on our promise to customers every day.""The bottom line is that we're going to have to raise standards in everything we do," Elliott wrote, elaborating that: "Already we're going beyond simply complying with laws and regulations. "We're acting in a way that anticipates the needs and expectations of everyone who depends on our business. We're doing this through the decisions we make and the way we tackle issues of real concern to society," he said.The meat on the money the ANZ CEO set out as the bank "Transform[ing] our financial performance which, put simply, involves building a simpler, better capitalised, better balanced bank."That section of his letter provided the gateway for a full-blown dedication at the bank to the "Agile" fad, relabelled at the bank as "New Ways of Working at ANZ."As a theme, ANZ's been on this same wagon for a while. It was puffed in a profit preview at the Financial Review three months ago and - perhaps disconcertingly -laid down by the bank's former Australian CEO, Phil Chronican, five years ago.Anyway, The ANZ Way is fumbling along. "It's based on a new model that's going to involve us all," Elliot wrote to staff. "'Agile' methodology is what successful tech companies like Spotify and Netflix have used to run their businesses. "Increasingly successful financial services companies like ING and Capital One are adopting it too."At ANZ, some areas of the bank have been using agile ways of working "for a while now and others are already experimenting with it," he said."For many others though this is very new. New Ways of Working will be a focus for the Australia Division and supporting functions first and during 2018 we will bring the approach to the rest of the bank." WhybinTBWA is still ANZ's advertising agency. The imprint of Dave Clark Design, which has a long record revving up the bank's digital offerings and internal communications will be interesting to see.