ANZ takes the fight to Albert with BladePay
Reshaping the user experience of payments is a prominent priority in banking, one that finds ANZ tinkering with a merchant terminal that borrows heavily on the models of others.BladePay is a new bit of merchant kit in the mode of CommBank's Albert tablet mode. Only it has been engineered by ANZ for all day use and carry rather than the surplus iPad feel of the CBA device.As a tool to encourage a warmer, more engaged payment experience, BladePay and like-minded 'pay at table' solutions fit in. In BladePay's case viably so, with its thinner, if clunky, black box format. The screen size, five inches, mattered more than the mass of 430 grams, including battery, when a committee of bank entrepreneurs settled on the ANZ gizmo that is BladePay.The device finds its dimensions informed by the need for screen size to feature a palette of apps. Four featured on the Blades laid out at a launch lunch yesterday.Eight POS vendor logos landed on bank handouts, all POS specialists.The terminal runs on Google's Android mobile operating system. It has front and rear-facing cameras, Wi-Fi and 4G support, Bluetooth connectivity, a barcode scanner, a micro-USB port for charging and a customizable screen.Blade is a bank solution not far into pilot stage and yesterday's public relations is a prelude to wider promotion to business customers in 2017. ANZ identified a user base for FastPay, a predecessor entry product, of barely 20,000. Blade will be a pricier offering, with the restaurant and cafe market the early target. "One third the size" of CommBank's Albert terminal, the ANZ Blade outmatches a meat cleaver on the scales.