Andrew Marsh has spent the past 10 years working as a contractor in the automatic teller machine industry and for much of that time he thought there was a good business opportunity in providing a mobile ATM service. Three months ago he and his partner, Jenny, launched atm2go. The plan is to sell 100 mobile ATM franchises over the next couple of years. The Marshes have two mobile set-ups (two ATMs on a trailer) operating in Brisbane. This month they sold their first franchise to an operator in Canberra and next week their second franchise will go into operation in south-east Queensland. Atm2go buys the ATMs and on-sells them to the franchisees. Franchisees are supported with a corporate website and a 1300 inquiry number. Atm2go is a private company with no links to other ATM groups. Jenny Marsh said the ATMs have been working well and there have been very few operational problems. The mobile rig uses wireless modems and a GPRS system for data communication. All that is needed on the site is a power connection. The mobile ATMs are deployed at school fetes, weekend markets and other outdoor events. Marsh said that some event organisers charge a stallholder rental to have the mobile ATMs on site, but others pay atm2go a fee to provide the service. "About 75 per cent of the time we get a fee. At an event like a school fete or farmers' market a lot of the stallholders will be too small to operate a point of sale terminal. Business is cash only. "Event organisers report to us that cash takings go up when we are on the site. They are prepared to pay us a fee for that." The company mandates a minimum direct charge of $2.50 but allows franchisees to set their own rate. The Marshes charge $2.50, but the Canberra franchisee is charging $2.90. The company leaves it to franchisees to make their own banking arrangements. The Marshes use their own bank account as a float for their two mobile operations.