Bank customers see no place for humans
Australian customers would prefer to resolve their basic banking issues without having to deal with a human being, according to a new survey by market researcher, YouGov. The "Customer Experience in Banking 2017" report, which was commissioned by call centre software and services provider Avaya, indicates that Australians' most-preferred method of contact with their bank is via the website, while a third (34 per cent) regularly use mobile banking apps. This is done by Australian retail bank customers more often than their counterparts in the UK and UAE. The survey covered more than 5,000 banking customers in four countries - Australia, India, the UK, and the UAE. Given the choice of only one option for contact with their bank, 28 per cent of the 1,153 Australians surveyed said they would prefer access to a complete list of services via their bank's web site, and did not want to speak to a banker unless they really had to. Likewise, 19 per cent would prefer to use a mobile app, while eight per cent would choose to access services through the contact centre application. Unsurprisingly, younger generations of Australians are more likely to use mobile services, with 58 per cent of 18 to 24-year-olds and 53 per cent of 25 to 34-year-olds regularly using mobile apps, compared to just 13 per cent in the 55-plus category. Interestingly, 57 per cent in the latter group use online banking, while just 45 per cent of 18 to 24-year olds do. Still, the YouGov study found that traditional interactions continue to hold a place in the financial services industry. In fact, 22 per cent of Australians prefer to visit branches, a figure led by older respondents, with a third of over-55s selecting that option.