Bendigo's Community Bank model highly commended by Fortune
Bendigo Bank has been ranked as the best company in Australia in Fortune's 3rd annual "Change the World" List of "Companies That Are Doing Well By Doing Good". As the RiotACT, a digital regional news and opinion platform focused on the Canberra region observes: "Companies were weighted based on their measurable social impact, business results and degree of innovation."Bendigo Bank was ranked thirteenth globally, the highest ranked Australian company and second-highest ranked commercial bank in the world, in a list of 50 created to show that being a genuinely good corporate citizen - rather than producing glossy PR-driven reports - can actually have a positive effect on a company's P&L.As Fortune explained in outlining why Bendigo was on its list: "In the 1990s, consolidation resulted in the closure of almost a third of Australia's bank branches. Approached by abandoned communities, this bank launched a Community Bank model in 1998 where townspeople could own and operate their own branches. Around 320 localities now run such banks, with almost $165 million disbursed from profits to local causes."Bendigo Bank provides all of the products and services of a normal bank, so customers are able to apply for credit cards, mortgages, insurance, and so on, RiotACT explained.Bendigo is in good company. The only other bank on the list was JP Morgan Chase, ranked number one on this year's "Doing Good" list. In a video clip running on the Fortune website, Jamie Dimon, the chairman and chief executive of JP Morgan Chase, explained the bank was given the top spot: its multi-year effort to back the recovery of Detroit. Fortune commented that the approach taken by JP Morgan could become the model for boosting economic growth throughout the United States.For his part, Dimon said Detroit was one of the US banking major's original home bases, and the only major US city that did not recover from the US financial crisis. "We sent our head of corporate social responsibility to see what can we do to help, uniquely ... to be an accelerant, not just giving money, but with analytics ... creating 'micro-neighbourhoods'."The result is that a decline into high crime and poverty was reversed by backing state and local governments to deal with "sanitation, street lights on, crime, jobs, affordable housing." The bank is also helping to fund a rail line between downtown Detroit and Wayne State University.