Bendigo and Adelaide Bank's new managing director Marnie Baker has put the company's recent focus on reducing costs to one side, saying that the strategic focus over the next two years will be to accelerate revenue growth.Baker yesterday unveiled a modest one per cent rise in full year net profit to A$434.5 million as a sharp slide in fee income stymied earnings growth in the second half.The bank cited ATM fee pressures and the negative impact on trading income of the elevated spread between the cash rate and bank bill rates as drivers of a seven per cent slide in non-interest income in the second half.Bendigo managed to grow the bottom line mostly through careful margin management and a surge in mortgage volumes late in the second half.The company's net interest margin climbed 12 basis points to 1.98 per cent. "Margin and volume of both deposits and loans were well managed during the year," said Baker."Despite the second half being influenced by negative income growth, our continued focus on prudent cost management in a challenging environment has seen our cost-to-income ratio continue to decrease to 55.6 per cent this financial year."Looking forward, we don't anticipate a material change in our cost-to-income ratio, as we focus on accelerating revenue growth."Bendigo's new chief financial officer Travis Crouch acknowledged that the recent tightening of lending standards at the four major banks had helped to deliver market share gains for Bendigo in the mortgage market, especially in May and June."We did see the benefit of some of the other banks tightening their serviceability," he said."We were the beneficiary of increased flows as others adjusted."Bendigo is expected to ramp investment in new digital platforms and staff re-training in the next 12 months as Baker attempts to lure customers from the reputation-challenged major banks.Baker has created a new vision for the company: "Australia's bank of choice"."It continues to be a challenging environment for Australian banks with the effects of the royal commission into misconduct casting a shadow across the industry," she said."Trust in the sector is at an all-time low."The environment is right for us to succeed and our business is poised to take advantage of the opportunities ahead."Bendigo's new senior executive team was extremely cautious answering questions from banking analysts about disclosures in the full year accounts.Baker and Crouch mostly kept to a carefully prepared script in their public debut in their new roles leading the bank, but there was one occasion where they appeared to contradict one another.While Baker cited Bendigo's "strength to raise funds from our retail customers" as evidence of the bank's high trust levels, Crouch later acknowledged that the bank actually grew deposits by only 0.9 per cent for the year - a rate well below the system average of two per cent.