Synchrony, the former GE US consumer finance business, is understood to have been the bidder that had made an A$8 billion-plus tilt for Latitude, spun out of GE Money in Australia, The Australian's Data Room column reports. Latitude was purchased by Deutsche Bank, Varde Partners and KKR in 2016 and is now back on the market, or maybe as a float. The deal is being handled by UBS, Goldman Sachs and Deutsche Bank and there are questions over the potential valuations. Investors have been told that Latitude has a net profit of about $300 million a year and the banks had been confident that a float could be carried out with an earnings multiple of 15-16 times, valuing Latitude at up to $5 billion.