Fintechs might have great technology but they are doing a lousy job of marketing their services, according to a new survey. East & Partners found that 39 per cent of micro and SME businesses could not recall a single fintech brand. The figure increased to more than 50 per cent of corporates and almost 60 per cent of institutional businesses. Of those that could recall a fintech, only a little over half knew what the business did. Westpac has reviewed the accounting treatment of its investment spending and will directly expense more project costs compared with recent years. It will also move to an accelerated amortisation methodology for capitalised software assets, which will have an impact on most existing assets with a useful life of more than three years. It will also write off the capitalised cost of regulatory programs where regulatory requirements have changed. The impact will be a reduction in the capitalised software balance of A$505 million (pre-tax), reported as an expense in the 2014/15 results. This amount will be excluded from cash earnings.