Helio Lending, company that accepts cryptocurrency as collateral for business loans, is now in the process of raising further funds, primarily to cover costs of marketing. A pitch deck for Helio's series B fundraising round, currently being circulated to potential investors, indicates that an additional 14.894 per cent of the company's capital is now on offer, with Helio hoping to secure A$875,000 from new shareholders. The firm's primary business is to provide loans in US or Australian dollars for borrowers who are able to deposit crypto coins from any of the four prominent platforms: Bitcoin, Ethereum, Litecoin, and Ripple. The Helio Lending website states that "... financial institutions ... leave [a gap] wide open because those lenders refuse to see cryptocurrency as an asset class [and] ...therefore do not accept cryptocurrencies as security."The company said it aims to exploit this situation, and was seeking the extra funding primarily to mount a marketing campaign (50 per cent of funds raised), and to pay staff and admin costs (35 per cent).John O'Shea, founder and chief executive officer of Helio Lending, said his firm has access to US$100 million to lend to borrowers via two lines of credit from the US. He was not, however, prepared to divulge the names of these funders, nor to say how much his company has lent to date.The collateral assets are protected by custodial services provider BitGo, which uses "keys that are secured offline in purpose-built, Class III bank vaults", along with US$100 million insurance from Lloyds of London.The $100 million policy covers digital assets where the private keys are held 100 per cent by BitGo Trust Company or BitGo Inc in the event of third-party hacks, copying, or theft of private keys, insider theft or dishonest acts by BitGo employees or executives.Helio also offers a white label solution, "with established contacts in India, South Africa, Singapore and Australia". It charges upfront and monthly fees to any white-label partner and engages is revenue sharing with the white-label partner.O'Shea told Banking Day he was constrained from naming any companies using his white label services.The firm's exit strategy is expected to be a trade sale or IPO in Australia, Hong Kong or USA within three years.Meanwhile, as Helio launches its campaign to raise less than $1 million, the US website Law360 has reported that cryptocurrency trading platform INX Ltd has filed plans to raise almost US$130 million via an initial public offering, making it one of a handful of cryptocurrency companies to pursue a US listing.