US data analytics company Equifax completed its takeover of Veda Group on Friday, announcing that Veda chief executive Nerida Caesar would continue to head the business.Equifax international president John Hartman said Veda's combination of strong organic growth combined with a busy acquisition program was similar to the way Equifax did business and would continue.Caesar said Veda's new ownership provided opportunities for staff and customers."They have platforms that can change our business capability. Loan affordability has become a major issue for lenders and Equifax has a system that gives visibility through payroll data," Caesar said."We offer MOGObankconnect but Equifax's service will give us additional capability."She said there was also the possibility that Equifax would introduce some of Veda's capabilities into other markets.Hartman said: "We have been out talking to customers and what we hear is that Veda has been able to deliver very good products to the marketplace."But what customers would like to have more of is a global perspective. There is some enthusiasm for what we could do in that respect."The biggest issue facing Veda over the next couple of years is the introduction of comprehensive credit reporting. The law enabling the expansion of data sets in consumer credit files took effect in 2013 and since then progress towards realisation of the scheme has been slow.Hartman said Equifax had been through similar situations in a number of markets and said what was happening here was nothing out of the ordinary."It often takes a while for it to become a reality. It is not something that happens overnight," he said.Veda opposed parts of the system's participant rules, the Principles of Reciprocity and Data Exchange, which went through an authorisation process with the Australian Competition and Consumer Commission last year.It argued that one requirement - that a credit provider engaging in comprehensive reporting supply the same level of data to all bureaus with which it has service agreements - would "cause many credit providers either not to participate in CCR data sharing at all or limit themselves to relationships with one bureau."Caesar said that once the PRDE was authorised Veda was the first company to sign up to it."We had a debate but we are committed. We can navigate through it," she said.