The pattern of demand for consumer credit continues to shift, with demand for personal loans outstripping demand for credit cards once again.Veda Advantage, a credit bureau used by many lenders and utilities as part of their credit assessment, said personal loan applications increased by 9.7 per cent to 756,700 in the June 2007 quarter compared with June 2006. Demand for personal loans increased 1.5 per cent over March 2007.Credit card applications fell by 8.8 per cent to 849,400 in the June 2007 quarter over June 2006 and were down by 4.5 per cent over March 2007.Veda said this was the fifth quarter in a row that credit card applications fell. Veda said credit card applications grew by 16 per cent in the financial year to June 2006. Separate analysis of the monthly payment card data published by the Reserve Bank of Australia yesterday by Michael Ebstein of MWE Consulting shows that spending on credit cards fell by six per cent in the June 2007 month to $16.5 billion from May, consistent with the trend in 2006. Credit card spending had increased in the month of June in 2004 and 2005.Credit card balances, however, increased by 1.2 per cent to $40.7 billion over the month.The average annual revolve rate dropped for the second consecutive month to 71.9 per cent.