A few months into his tenure as chief executive of finance company FlexiGroup, Symon Brewis-Weston is putting the cleaners through the business. At an investor briefing yesterday Brewis-Weston announced that he would sell or discontinue three non-core operations and said he expected better performance from a number of the company's core businesses.On the chopping block are Blink, a wireless broadband marketer; Think Office Technology, described as a non-core business with low growth; and Flexi Enterprise, described as a high-risk operation in a part of the market where FlexiGroup does not have the internal capabilities to be successful.Brewis-Weston said these businesses did not have the prospect of producing an adequate return and were a distraction for management."There is not enough focus on some of our core businesses," he said.Brewis-Weston is happy with the business fundamentals, including distribution through retail partners with a total of 22,000 outlets, a high level of digital origination, a diversified funding base and an efficient collections platform.However, he has a number of concerns. He said the company's sales culture had waned and it was not making use of customer data.FlexiGroup has a history of growing through mergers and acquisitions. Brewis-Weston indicated that he would be less gung-ho than his predecessors and would only make takeovers where it was of strategic value for the company.Among core activities, the Australian cards business will get a makeover, with the Once and Lombard brands to be merged and the New Zealand card management capability, which is superior, to be deployed locally.He said the Australian consumer leasing business had fallen down in a number of areas, including a failure to generate repeat business, and would be re-launched.The Australian commercial leasing business has not had a "good customer proposition" for some time and is also getting an overhaul.FlexiGroup will use its investment in online lender Kikka Capital, which was announced earlier this week, to develop working capital finance products for commercial customers.The Certegy no-interest lending business, which received high marks on its report card, will launch a home renovation hub, Easy Living, to promote partner offerings to customers. Certegy financed 15 per cent of all home solar panel installations in Australia last year and is planning for a significant pick-up in the next year or two when demand for solar batteries is expected to start growing.Brewis-Weston also launched a new initiative, X-Pay, a no-interest repayment plan for purchases under $1000 using an automatic direct debit facility. He said it was designed for the online shopping market. It will be launched through partner retailers in July.The company provided earnings guidance for the 2015/16 year: as a result of write-offs and provisions, it expects net profit to fall 35 per cent to $54.2 million, while cash earnings will be up eight per cent to $97 million.