It's robots more than people being put to work these days, or so shows one case study in Bendigo being aired this week by IBM.A veteran US bank servicer, the IT goliath announced that Bendigo and Adelaide Bank recently "implemented marketing automation and campaign offerings from IBM."These support the sell-side of the bank's retail services.And Bendigo and Adelaide is right in IBM's pocket. Last year, IBM said, the bank deployed the IBM Cloud Platform.These add-on marketing tools, IBM said, "will help the bank provide digital [banking] for more than 1.6 million customers," while the solutions present with a "mobile and digital banking [focus, with] new customer focused services with efficiency and speed."Bendigo and Adelaide Bank, Australia's fifth largest retail bank, has 7,200 staff at more than 500 branches across Australia. IBM said the marketing solutions deployed at the bank include IBM Campaign, Watson Campaign Automation and IBM Interact.One pitch: "Be quicker to market with responsive, event-driven campaigns that are targeted to specific customer needs, creating better returns on investment."Of the incremental type badly needed at Bendigo, where the return on tangible equity was 12.94 per cent and the return on assets is 0.60 per cent.A genuine national business with regional roots, the Bendigo investment bent is an emblem of the challenge to full employment or its next-best option, minimising underemployment and unemployment.Daniel Andrews, the premier of the Labor government in Victoria will be one among many producers of public policy only too well aware of the embrace by business at many levels of the best of the latest in automation methods.When it comes to staffing levels of the bank in the state and at the Bendigo and Docklands HQs, the company is an employer under watch.