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Heartland diversifies local funding base

04 July 2019 2:06PM
Heartland Group has secured a A$250 million funding facility that it will use to develop its reverse mortgage business in Australia.The facility is in addition to an Australian dollar medium term note program that the company established earlier this year. It said the latest transaction means it has committed Australian reverse mortgage loan funding of $850 million.Heartland claims leadership in the Australian reverse mortgage market, with a 24 per cent share.The company has big ambitions for the Australian reverse mortgage market, despite falling sales over the past few years and the withdrawal of a number of lenders.In an investor briefing earlier this year, it said: "The combination of favourable demographics, limited active originators and raising product awareness through increased marketing activity presents the opportunity for significant growth and to cement Heartland's position as the market leader in reverse mortgage origination in Australia."

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