Diversified Australian retail firm Kogan.com Limited has entered into an agreement with The Hollard Insurance Company Pty Ltd which will see Kogan shift into the Australian insurance market.Under this arrangement with Hollard Insurance, Kogan Insurance will start by offering offer home, contents, landlord, car and travel insurance. It is set to launch in the next three months, for an initial period of three years, according to Kogan's public relations firm.Initially the move into financial services is only in regards to these insurance offerings, which will be launching soon. "At this point there is nothing in the pipeline around other financial services from Kogan," a spokesperson said, when pressed as to whether this could be a dry run for a 'Kogan Bank', with transaction accounts, loans and credit cards.The underwriting of the insurance products will be provided by Hollard - which has a big slice of the Australian insurance sector, with over one million policy holders and close to A$100 billion of assets insured. Kogan.com will earn commissions on sales of all insurance policies.Kogan.com's portfolio of businesses includes Kogan Mobile and Kogan Travel. Kogan.com also recently announced recently the planned launch of what it calls "a competitive NBN offering in partnership" with Vodafone in 2018.