Latitude Financial Services will be the new name of the GE consumer finance business in Australia and New Zealand, the buyers of the business said yesterday.Varde Partners, Deutsche Bank and KKR agreed to buy the business from GE back in March. In a joint media release, the trio styled the deal as an "A$8.2 billion acquisition", meaning book size is down on 2012, the last year for which GE briefed media on this business. It has "more than 2.5 million customers" according to the release.Closing of the takeover may finally take place later this month.In the meantime there may finally be news on a buyer for the GE commercial business in Australia by the end of this week, one of the company's media advisers wrote in an email.Sean Morrissey will be the chief executive of Latitude.Morrissey will join Latitude from GE Money Bank in the Czech Republic, where he was Chairman of the Management Board and CEO of the bank's operations in the Czech Republic and Slovakia.Before that Morrissey was the CEO of Budapest Bank Group. Prior to joining GE he held senior roles in the UK at BMW Financial Services Group and Ford Credit Europe.