Members Equity Bank is preparing to widen its presence in the credit card market, with plans to launch several new products later this year.Managing director Jamie McPhee said the bank still saw opportunities to grow in credit cards despite mounting evidence that the market segment may have entered a strategic decline."We believe we have opportunities to grow profitably in credit cards," he said."We are currently upgrading our cards platform, which will enable us to overcome some of the constraints on the card products and features we've been able to offer in the market."ME is in the process of replacing an out-dated cards management system with a new platform developed by FIS Global.Apart from deepening ME's product capability, the FIS platform is also being configured to connect the bank's debit and credit card holders to the New Payments Platform."Our connection to the NPP is still a little way down the track," McPhee said.When the upgrade is completed by around the middle of the year, McPhee said the bank would look to launch a special balance transfer offer to entice cardholders at other issuers to switch to ME."While it's true that spending on credit cards has been declining we still believe that best-of-breed products can grow in this market," he said."We would like to launch three or four cards aimed at different customer segments."Canstar research shows that ME's credit card offerings have been consistently priced among the cheapest in the Australian market for more than a decade.The low-priced credit card product has been an important customer acquisition tool for the bank.While market research indicates that the decline in credit card usage might be slowing, it seems consumer momentum remains with debit cards.Monthly research reports published by MWE Consulting show credit cards have been consistently losing market share to debit cards for more than a decade.In 2007 credit and charge cards accounted for a whopping 67.5 per cent of the total card payments market, but that share slid to around 53 per cent in January.