Monoova strikes Splitit deal, eyes offshore push
Monoova, one of the emerging players making a few waves in the domestic online payments market, says it intends to expand its operations beyond Australia.The company, which yesterday announced a strategic partnership with global instalment payments provider, Splitit, is keeping a tight lid on details of its international push.However, in an interview with Banking Day last month, the company's chief executive Christian Westerlind Wigstrom, confirmed that Monoova planned to follow its business clients into foreign markets."We believe that ultimately we will have to expand beyond Australia - when the time is right we will do it," Westerlind Wigstrom said. "All our clients come to us because they want to move to scale."So, as they transact increasingly outside of Australia they are likely to spread their operations to markets in Asia, Europe and North America."Monoova's central business case is providing an online payments management system to digitally-focused businesses.The service, which is delivered through a single proprietary API, enables businesses to automate how they receive, send and manage transactions. It also provides clients with real time flow data for receivables and payables.Since its launch in 2017 Monoova has processed more than A$1.5 billion of transactions on behalf of its business subscribers.In early October Monoova became one of the first non-ADI payments companies to connect to the New Payments Platform when it announced it had struck a deal to use CUSCAL's direct switch.Westerlind Wigstrom says the NPP underpins the real time data capability of the Monoova service."The NPP holds the key to great customer experiences by making payments happen successfully and invisibly," he says."No longer will businesses have to mobilise armies of bookkeepers and wads of spreadsheets to track incoming and outgoing payments. "Most importantly, there is no need for businesses to hold off growth because they can't manage the flow of funds."Connection to the NPP means that a digital retailer subscribing to the Monoova service can automatically send instructions for a consumer payment to be distributed to multiple parties contributing to the completion an online transaction.For example, a bookseller that executes a $50 sale can send a pre-set instruction for the Monoova system to initiate instant distributions of $10 to a courier company and $5 to an online marketer as soon as the consumer payment is received.Westerlind Wigstrom says the processing of such instructions occurs without any human intervention and compresses transaction times to a matter of seconds.Such end to end capability shapes as a threat to the major banks who are trying to thwart disintermediation of their business customers by integrating their bank accounts with accounting software.However, Westerlind Wigstrom believes Monoova's competitive advantages are that it is offering its service through an API and takes a more consultative approach to clients."We're believers in making sure that what we offer is what individual clients want," he says. "We are still a lot smaller than most of the banks and we want to understand our clients."I'm not sure you can always get that kind of attention from a bank."The new deal with Splitit means