• Contact
  • Feedback
Banking Day
  • News
  • Topics
    • All Topics
    • Briefs
    • Major Banks
    • Authorised deposit-taking institutions
    • Insurance, funds and super
    • Payments, mobile & wallets
    • Consumer lending
    • Mortgages
    • Business lending
    • Finance regulation
    • Debt capital markets
    • Ratings agencies
    • Equity capital markets
    • Professional services
    • Work & career
    • Foreign news
    • Other topics
  • Free Trial
  • Subscribe
  • Resources
    • Industry events
  • About us
    • About Banking Day
    • Advertise
    • Feedback
    • Contact Banking Day
  • Search
  • Login
  • My account
    • Account settings
    • User Admin
    • Logout

Login or request a free trial

NAB is the customer acquisition champ

18 September 2015 4:31PM
National Australia Bank has led growth in retail customer acquisition among the big banks by a wide margin over the past four years, according to new research.Roy Morgan Research looked at the increase in personal customer numbers from July 2011 to July this year. The Big Four added a total of 1.04 million customers.NAB's customer numbers grew by 15.7 per cent over that period, followed by Commonwealth Bank (5.2 per cent, including Bankwest), ANZ (2.7 per cent) and Westpac (2.5 per cent, including St George).NAB's growth was not as strong at the high-value end of the market. Roy Morgan said customers in the top quintile (based on the value of deposit accounts, loans, credit cards, wealth management and superannuation) accounted for 63 per cent of retail market value and generated the most profit for retail banks.NAB's customer growth in the top quintile over the four years was 9.2 per cent, followed by ANZ (8.8 per cent), CBA (3.9 per cent) and Westpac (2.8 per cent).NAB's strongest showing was in the bottom quintile (representing less than one per cent of market value), where its numbers grew 32.5 per cent, followed by CBA (5.8 per cent), Westpac (5.4 per cent). ANZ recorded a fall in numbers in this segment - down 6.9 per cent.

I'm a returning subscriber

*
Password reset *
Login

Request a free trial

  • Emailing you the news at 7am.
  • Covering core lending and funding issues, strategy, payments, regulation, risk management, IT, marketing and more.
  • Original news and summaries of major stories from other media – ditch your newspaper subscriptions.
  • Focused on banking and finance, saving you the time spent wading through newspapers and other services.
  • With reporting from former editors and senior writers from the AFR and The Australian.
  • Configured for your phone, laptop and PC.
Free trial Banking Day
ConfidentiallySpeaking.com.au Logo
High-impact negotiation masterclass | July 9 & 16, 2025 | 5:00pm - 8:30pm
This high-impact negotiation masterclass teaches practical strategies to help you succeed in challenging negotiations.
Register Now

Consumer lending

  • Latitude, Harvey Norman liable for interest free GO card con

Copyright © WorkDay Media 2003-2025.

Banking Day is a WorkDay Media publication

WorkDay Media Unit Trust

  • Privacy policy
  • Terms of access and use