New CoreLogic MD to broaden the brand
The CoreLogic brand is tightly linked to the residential property market but there is more to the business than house and apartment price changes, clearance rates, rent trends and mortgage data.The company's new managing director for Australia and New Zealand, Lisa Claes, says the company has a number of "adjacencies". There are businesses in the global CoreLogic group that are under-represented in the Australian market and there have been some recent local acquisitions.Claes will be working on a number of integration projects to promote these adjacencies."Property is the centerpiece. That comes down to the supremacy of property in the Australian and New Zealand wealth basket. But it is not the whole business," Claes said. Last year CoreLogic bought a business called Cordell Information, which sells construction industry data, including market intelligence on construction projects, tender alerts and a calculator that allows builders to estimate their costs.Earlier this year it bought Residex, a rival property market information service. Claes said the business was a good acquisition because it has a different methodology and a different customer base.CoreLogic in New Zealand has a geospatial mapping business that sells data to government planners, insurance companies and others looking to see what areas are exposed to severe weather and other risks.The company has had a team in Fiji working with the government on storm risk mitigation.Claes said that business did not have a strong presence in Australia but her aim was to build it up here.CoreLogic's former Australian and New Zealand managing director Graham Mirabito has taken on a regional role as CEO CoreLogic International.He will be working on the growth of the business in emerging markets and creating stronger links between areas such as Australia and New Zealand and the United States.Claes said: "There are some things we do that they don't, and vice versa. Graham will be cross-pollinating the business and I will be creating synergies among the various parts of the local operation."The integration work we are doing will give us a unified base and that will allow us to be more agile in the way we deploy the data." Claes moved to CoreLogic from ING Direct, where she was executive director delivery."The thing I learned in banking is that insight drawn from data is the differentiator," she said."Products are commodities but knowing how to use data to empower businesses and their customers is what will set one financial institution apart from another."