Nine spruiks Yellow Brick Road

The owners of the Nine television network will provide discount advertising, in-house production facilities and develop "television programming concepts" to promote the mortgage broking and financial advice group Yellow Brick Road.

YBR shareholders are being asked to endorse plans for the Nine Entertainment Group to acquire new shares equal to 19.99 per cent of the company. Nine will pay cash for half the shares and provide services in-kind for the other half, through discounted advertising on television, in magazines and via the Ticketek ticketing service.

Nine may earn a further five per cent stake in YBR through performance options, using measures of YBR's brand that Nine and YBR agree upon together that will be monitored by a jointly selected expert.