NPP schemers settle on Osko
BPay have confirmed 'Osko' as the branding for the first "overlay" service on the New Payments Platform. Osko will also be the first piece of banking sector branding supported across the sector since BPay entered service around 20 years ago.A word of no particular meaning, though with a naming lineage in central European culture, Osko is a word schemed up by external consultants to help banks impress the real time payments services offered via the NPP on the public mind. MAUD produced the word mark and design, advertising news service Campaign Brief reported yesterday. BPay is working with BMF for advertising, Hotwire for public relations, Ikon Communications for media buying and The Leading Edge for market research as the company prepares for the go-live of the NPP and Osko."The Osko services will be available by October," John Banfield, chief executive of BPay said yesterday.He said Bpay was "right on track to deliver the services to deliver this" (the Osko overlay) to market."We're working through pre-certification and will move to certification in the next few weeks."Banfield said he understood around 70 banks would be live with Osko from day one on the NPP, with 148 financials institutions eventually offering the service over the next two years."Osko is a name we believe will create its own legacy," he said, indicating banks are looking for 'Osko' to enter the Australian vernacular as noun and verb.The overlay will allow three initial services: person to person payments, pay with advice (including attachments) aimed at business, and also a request to pay, which may suit tradies billing their clients.Meanwhile Eftpos Australia yesterday also confirmed the mass market debut of its mobile wallet is not far off."We are continuing to test tokenised eftpos Mobile tap & pay transactions with members at merchants across the country, ahead of launch in the coming months," Eftpos said in a circular to members."In-market testing has been ramped up over the past few weeks, with many hundreds of successful transactions at key merchants."We have a program of mobile launches planned with members over the next 12 months, beginning in mid-2017."