Savings & Loans seeks new markets
Adelaide-based credit union Savings & Loans continues a selective expansion outside its home territory, opening four new branches in the next two months, including interstate locations in regional Victoria and the Northern Territory.Greg Connor, chief executive of S&L, said the credit union conducts extensive demographic analysis and the new locations will be able to tap a similar customer base to that which has proved successful in South Australia."In terms of risk profile, we aim to continue extending our customer base further than Adelaide. The new branch openings in Ballarat, Victoria and Casuarina Shopping Centre in the Northern Territory will achieve this."Our business objective is to build relationships with our members and supply them with all their financial needs, from investment and loans to financial planning."Connor said new branches usually take about three years to reach a break-even point, and around five years before the credit union sees some level of profits.When asked if new branch profits can be driven quicker, Connor replied, "It does take some time to be accepted within the community and get the name out there."We have locals working in our branches and we are serious about building strong member relationships. We are not fly-by-nighters."Further interstate expansion may continue to maintain growth, but at the moment Connor declined to discuss expansion past the four new openings.The new branches will expand the network to 29 servicing 170,000 members, with three locations in Darwin, three in regional Victoria, one in Sydney and the remainder in South Australia.Savings & Loans is Australia's third largest credit union ranked by total assets under management, which are now close to $2.5 billion.