Signs of life at volt
Neobank volt is edging closer to the launch of its first product, with news that it has joined the Cashwerkz online deposit marketplace and signed up a marketing company.Volt was granted its licence in January but has yet to launch any product. Attention was drawn to its slowness in coming to market when an APRA executive said new entrants to the banking market needed to move quickly.Earlier this month, APRA's general manager, regulatory affairs and licensing, Melisande Waterford, said that in order to be successful, new entrants to the Australian banking industry "need to grow, and grow quickly". Waterford said: "We believe that launching products should be a top priority for applicants. We believe that an applicant must have sufficient capital to get itself to product launch date, which in turn will provide the best prospects for raising the additional capital necessary for medium-term success."Cashwerkz operates an investment platform that allows institutional and retail investors to switch between deposit providers without having to verify their identity each time they move their accounts.By joining Cashwerkz, volt will be able to extend its reach beyond bank customers to the investors and financial professions who use the platform.Marketing industry news site Mumbrella reported that volt has appointed Five by Five Global as its marketing agency. According to the report, "the agency's initial focus will be building a waitlist for the bank, while its app remains in staff testing mode".