Maleny and District Community Credit Union reported a record profit before tax of $370,000 in 2010, up 18 per cent on 2009.However the board of Maleny has decided the time is right to jettison their two big investments of 2009 and 2010 - a new technology platform and a fresh brand identity.In a move that is somewhat at odds with recent business strategy, members of the credit union are being asked to support a merger with Credit Union Australia.Until now the strategy at Maleny Credit Union was to renovate the existing business, and signs have been good that the strategy was working under the leadership of former Cuscal and credit union veteran and now MCU chief executive Greg Stevens. The board took a decision in 2009 to select the T24 platform from Temenos to run its business. Rubik Financial supports this platform in Australia and credit unions are a key target market for a product sold as a 'Bank in a Box'.In August MCU told members that our computer conversion "has gone slower than first envisaged [and] should be completed by December 2010."The second investment was in branding, with a change of trading name to MCU Sustainable Banking and switch in the corporate name to MCU Limited.Staff introduced the change in branding across the business in 2010 but this investment, like that in the IT platform, will be a write-off once CUA absorbs the Maleny membership lists.Maleny also last year renovated its branches and opened a sub-branch at Woodford in the valley below.Maleny has a fairly full suite of products for a small credit union, including small business facilities, investment accounts, travel cards and CGU Life.Chris Whitehead, chief executive officer of CUA said CUA "will definitely" roll out its own new core IT platform to MCU's three branches.Whitehead said CUA had a shortlist of four bidders in a project to select a new core banking platform for the business, and replacing one developed by CUA in-house. This will be cut to two or three in coming weeks. CUA has a two year timeline to roll out the new platform, once selected.