The trials and tribulations of ThinkSmart
Point of sale financer ThinkSmart (ASX: TSM) aims to increase European operations to four countries, through the initiation of a four-store trial in France. A principle agreement has also been reached to launch in 65 Dick Smith Electronics stores in New Zealand, adding to the 15 JB Hi-Fi Group outlets currently operating in the country. The business model is built around providing high volume, low value point of sale business transactions. Neil Barker, chief financial officer ThinkSmart, said New Zealand does not require the trials such as those in France, due to previous business relationships in Australia. "Because we deal with Dick Smith in Australia, essentially it is very much on the same terms and conditions that we use in Australia - so there is really no requirement for a trial. "With France, the basis of the trial is to give the retailer the confidence in terms of the service delivery - they basically want to keep it to a four-store trial to give them an opportunity to see how effective it is in their retail environment." To fund the French operations, Barker adds the company is negotiating with several funders - with the local economy stronger than the country's southern Spanish neighbours, where average transaction volumes have been lower than anticipated. "Not a lot of change (in Spain), it is still weak. We are doing a lot of work with the retailer as to how we can address that, but when you are in such a weak economy - their like for like growth is strongly negative, so that presents a challenge in approval and application rates." The United States has the largest potential market for ThinkSmart, with Barker saying the Florida rollout of 137 stores, targeted to be completed in July, is on track. "Everything is on plan. The rollout is absolutely on schedule." The stock has found very little support in the market, trading down for the last twelve months on very thin volume. Yearly highs are $2.16 and lows 50 cents, with no stock changing hands yesterday. The last trade was at 90 cents. Barker, though, is optimistic the market understands the stock, highlighting the company has been listed for less than twelve months, and is still within a prospectus period. "We believe that we have communicated very strongly with various parties - and at the moment the advice we have been given externally is we are in the small cap sector, which is not the market favourite at the moment." Barker adds the optimal trading conditions for ThinkSmart are when trading and economic conditions are moving from a soft to turning market in a reasonable period of time, but the company can still generate good levels of penetration even in a soft environment. "We are positing ourselves for when the market turns, and we believe we will accelerate out of the slump. "Our positioning on this is