Close to half the three million members of the Woolworths Everyday Rewards program have linked their accounts to the Qantas Frequent Flyer program since the loyalty program alliance went live in June. Qantas reported yesterday that 1.3 million Everyday Rewards members had linked to QFF - 600,000 of them new to the Qantas program.The alliance took effect for Woolworths Supermarket and Woolworths Liquor customers on June 22 and for Big W customers on July 16. Dick Smith and BWS will be the next to come on line.At a briefing yesterday to report on the progress of the alliance, Woolworths chief executive Mike Luscombe said customers who had linked to QFF were spending more. He would not comment on the amount of the increase or whether it covered the cost of the points that Woolworths purchased from Qantas.He said one area where it would result in cost savings was in refining the group's marketing spend. Woolworths could use the data collected from program members to design targeted marketing programs and do less mass market advertising - what Luscombe described as carpet bombing.Under the terms of the alliance, members will earn one QFF point for every dollar spent above $30 in one transaction.Customers who link their Everyday Rewards and Qantas Frequent Flyer membership accounts and pay for their purchases with a credit card that earns QFF points will earn points on their card program and on their Everyday Rewards program.QFF chief executive Simon Hickey said he was budgeting for seven million members by this time next year. QFF announced enhancements to its program yesterday, including 100 new destinations across Africa, Asia, America, Europe and the Middle East in the Any Seat part of the program.Previously, only Qantas and Jetstar services were available to QFF members but now the program will incorporate onward travel with Qantas partners.