After doubling its branch network over the past year, financial services group Yellow Brick Road plans to keep the momentum going in the year ahead.In an investor presentation this week, the company outlined its plan to increase branch licence agreements to 125 by June next year and 150 by the end of next year. They had reached 72 by the end of June. At the moment, branches offer term deposits, home and contents insurance, mortgages and other loans through a variety of third party agreements.Stage two of the "advice model", which is planned for introduction later this year, includes the sale of life insurance, a cash fund, commercial loans and a bigger selection of general insurance products.By the middle of 2012, the group expects to have a simple superannuation product as well as model investment portfolios. Ultimately, Yellow Brick Road advisers will offer a full financial planning service, self-managed super fund administration, tax planning and business accounting.The group's strategy is to develop a distribution network for the low-cost delivery of banking and wealth management products and services. It aims to appeal to the "under-serviced" part of the market - 30 to 45-year-old "wealth accumulators" and small business owners.The company reported an operating loss of $2.18 million for 2010/11 as a result of "significant investments" in the growth of the business. A one-off charge took the loss to $2.6 million.Yellow Brick Road's partners include Gateway Credit Union (which funds home loans and provides term deposits), Resimac (non-conforming home loans) and Connective (mortgage aggregation services).