Consumer finance company zipMoney has raised A$20.6 million of equity and entered into a non-binding agreement to acquire a personal financial management company, Pocketbook Holdings.The company said the funds would be used to provide loan book equity capital, to fund the proposed acquisition, and to fund sales and marketing and technology initiatives. The company will hold an extraordinary general meeting on July 20 to approve one tranche of the two-tranche placement.Last November zipMoney secured a $108 million securitisation warehouse program with US asset manager Victory Park Capital. Now it will seek a new securitisation warehouse facility. The company said it has had preliminary discussions in relation to a new warehouse with one of the big banks.The company said in a statement to the Australian Securities Exchange that by providing access to a new senior bank facility, the equity capital would halve the weighted average costs of capital of the loan book from 12 per cent currently to around six per cent.The Pocketbook deal is still in its early stages, with due diligence yet to be completed. The parties have entered into a non-binding indicative term sheet for $6 million upfront and $1.5 million on a deferred basis. The consideration is in cash and shares.Pocketbook makes a personal finance app, used for budgeting and cash management, and has 200,000 users. The app integrates with a user's bank account and is able to sync data with "most major financial institutions, including the Big Four."zipMoney said Pocketbook had a leading data analytics service and the acquisition would provide an opportunity to gain data and analytics that would strengthen its credit algorithms. The acquisition would also expand zipMoney's customer base.At the end of April, zipMoney's loan book was worth $21.5 million - up from $13.6 million in March. The company offers finance through 1000 merchant outlets and has more than 25,000 customers.