Briefs: Klarna’s Rocky CEO, Douugh and OFX team up 03 June 2021 5:20AM Banking Day staff Briefs, Payments, mobile & wallets, Finance regulation Musos and co-CEO celebs A$AP Rocky and Rhianna Buy now pay later provider Klarna has come up with a novel marketing gimmick, inviting American rapper A$AP Rocky, who has recently become a shareholder, to act as chief executive for a day. Klarna says the singer shares its “passion for innovation and consumer empowerment”. A$AP Rocky spent his day as CEO, on June 1, “inviting everyone to rediscover the joys of getting dressed” and, one assumes, buy some clothes using their Klarna accounts. He also curated some content on Klarna’s shopping app. Open banking start-up Douugh has partnered with OFX, which will become Douugh's exclusive foreign exchange partner for international securities trading. The ultimate aim is to integrate international money services into the Douugh banking app.
