Comparison site operator iSelect is looking to revive the consumer and business finance side of its business, launching comparison services for business loans, credit cards, personal finance and car loans in recent months.

iSelect has a poor record in the financial comparison segment. It acquired Infochoice but then sold it a few years later, after it failed to flourish.

And last year it sold its stake in an Asian joint venture iMoney after sinking substantial funding into a business that was a consistent loss maker.

But new chief executive Warren Hebard, who was promoted from chief marketing and commercial officer last November, is giving it another crack.

The new services are white label arrangements. For home loan comparisons, iSelect provides a referral to Lendi. Personal and car loan and credit card comparisons are done in partnership with Fair Comparison Pty Ltd. Business loan comparisons are referred to Valiant Finance

iSelect released its 2020/21 financial report yesterday, detailing another forgettable year. Lead generation was down in its energy, telco, car insurance and health insurance segments. COVID smashed its travel insurance comparison business, where leads fell 99 per cent.

Some of these segments, notably health, picked up in the June half.

Revenue fell 8 per cent to $110.9 million and the loss for the year was $5.2 million, compared with a loss of $43.4 million in 2019/20.

iSelect chair Brodie Arnhold said opportunities arising from the Consumer Data Right are key to the company’s business development plans.

Arnhold said open banking and other iterations of CDR “will improve consumers’ ability to compare and switch between products and services, and increase competition between service providers.

“We believe CDR will enable iSelect to offer customers a personalised ‘always on’ comparison service in several verticals, with the prospect of recurring revenue. This will enable iSelect to increasingly digitise its revenue, decreasing the current reliance on our sales centre.”