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MyState Bank launches PFM

MyState Bank is the latest bank to offer its customers a set of personal financial management tools, launching what it claims is “cutting-edge artificial intelligence in everyday transaction and savings accounts”.

The enhancement to its mobile banking app and internet service was designed by Israeli software company Personetics.

Features include monthly cash flow and purchase analysis, balance warnings, bill payment alerts and savings “nudges”.

MyState chief executive Melos Sulicich said the service was fully personalised, using the customer’s own data combined with predictive analytics.

Sulicich said the bank introduced the service after surveying customers and finding that they wanted “insights and advice to help them stay on top of their finances”.

 

 

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