Buy now pay later company Openpay has announced a raft of executive appointments and new partnership deals, as it builds its business in the United Kingdom and prepares to enter the United States market.

Dion Appel has moved from his role as chief commercial officer to take over responsibility for the Australian and New Zealand operations.

Ed Bunting, general counsel and company secretary, has been appointed group chief operating officer.

The company said it was on track to launch in the United States in October. It will kick off with an offering in the healthcare vertical and has hired “patient finance” veteran Mike Kimbell as head of US healthcare.

The company has been accredited as a “global accelerate partner” in the Adobe Exchange Partner Program, which means its BNPL offering will be marketed directly to Adobe customers globally. Adobe Exchange is an e-commerce platform.

A big part of the company’s strategy is to integrate with payment platforms to enable merchants to simply “switch on” Openpay as a payment type. It signed an Australian partnership agreement with Quest Payment Systems, allowing Openpay to become a payment option on throughout Quest’s merchant base.

It will partner with Apparel 21, a point of sale vendor in the fashion retailing sector. And it is partnering with Pentana Solutions, which provides management systems to 2600 car dealers and repairers.

It has also integrated with a number of UK e-commerce platforms.

Openpay has 541,000 active customers, up from 319,000 in the June quarter last year. It has 3800 active merchants, up from 2200 a year ago.