On the Swannee Rivers of the Torrens one of Australia’s better banks is upgrading its positioning, amping up its branding and loud and half proud.
People’s Choice Credit Union is now a bank. It always was a bank of course, but that’s a long story.
‘Banking for life’, the member communications yesterday, suggest a fair bit of passion is behind all this.
“What does 'Banking for life' mean?” People’s Choice Bank ask and answer.
“'Banking for life' shows our commitment to you, our members. We're here for your needs and future goals.
“From getting your first savings account to securing a home loan, we support your banking needs no matter your life stage and are with you every step of the way.”
The Green Room looks interesting, if done right.
“The Green Room is your place to be heard!”
“People’s Choice Credit Union is run by members, not by numbers so your contribution and feedback is important to us.
“As a part of The Green Room community, you go ‘behind-the-scenes’ and will be able to see where we’re going – before we go there! You will play a vital part in taking us into our future. Plus, by sharing your thoughts and feedback, you’ll also have the opportunity to win prizes and connect with the People’s Choice team in a way that hasn’t previously been available.
“Be the first to hear about exclusive news and upcoming events, ask questions and give your feedback.”
It’s all here.