Do you know how much effort customers need to put in to complete your bank's product applications online?You've probably noticed that companies like Amazon make it very easy for customers to transact with them - you can buy a product in as little as one click. As customers come to expect and become accustomed to this ease of transacting online, banks need to consider how they too can optimise their own customer experiences, starting with the digital product applications that bring customers into their business. Because it's all too easy for prospects to go elsewhere - especially if they are confronted with a complicated, time-consuming and cumbersome application form for a product they need.That's why Avoka developed a Transaction Effort Score calculator, a two-minute online assessment, which takes the guesswork out of knowing how hard or easy your bank's product applications are for potential customers to complete. Via a Transaction Effort Score you get a clear indication as to how your product applications (such as a credit card or personal loan application) fare and where hurdles may lie.Armed with the knowledge of what needs fixing and where to start, you can more easily implement changes to your digital acquisition and onboarding process. And by making enhancements to improve your Transaction Effort score you'll decrease abandonment, increase conversions and importantly, ensure you give your customers the best impression of your bank from the outset.To learn more about how your bank can achieve a competitive edge through the delivery of seamless, 'Amazon-like' experiences, download the white paper 'Driving Revenue for Banks Through Reduced Customer Effort'.