Banking and insurance customers are now demanding a slick and consistent experience across all channels: online, social, mobile and offline. Having an effective omni-channel strategy allows institutions to build a relationship with their customers through multiple touchpoints from which they can glean further customer intelligence and then tailor their products.
So how do you get it right? In the lead up to Digital Financial Services 2015, attendees from banking and insurance are highlighting that channel strategy is their highest priority right now and as such we've tailored a number of sessions throughout the 2 day summit that focus on this very topic, including:
The Evolution of the Direct Banking Model: Towards a Customer-Centred, Responsive, and Anticipatory Omni-Channel Service Provider led by Janelle McGuinness, Head of Digital and Emerging Channels, ING Direct
Richard Moulding, Channel Optimisation Manager at Suncorp will be leading the session: Supporting Growth in Online Sales through a Fully Integrated Omni-Channel Business Strategy
and a Kiwibank Case Study: Developing a Cohesive Omni-Channel Strategy from Peter Fletcher-Dobson, Head of Online Channels at Kiwibank.
Download the agenda here for the full list of sessions, panels, workshops and speakers.
If aligning your channel strategy with customer needs is of the highest importance to you, then be sure attend Digital Financial Services this year and join peers from Westpac, ANZ, Commonwealth Bank, Google, Facebook, LinkedIn, Citibank and many more.
Digital Financial Services 2015
25 - 26 August 2015
The Menzies Sydney
Website:
Digital Financial Services 2015