Bendigo acts on branding

act is the new brand voice for Community Sector Banking and Bendigo and Adelaide Bank.

An authorised representative for Bendigo, act went live as a brand proposition yesterday. It is an online and telephone banking service offering "seven products including transaction accounts, savings accounts, credit cards, personal loans and home loans, all issued by Bendigo Bank," Community Sector Banking said.

The accounts "generate standard interest applied to other banking products," they said.

One differentiator is the ability to steer some reward points style benefits, here labelled as "impact dollars" towards  social enterprise projects that feature on the act website.