Edgar, Dunn & Company point out that the last sentence of Monday's article on pre-paid cards - '
Breakage model passes gift card review' - misunderstood data prepared by the research firm and published by Adept Solutions in an ASX presentation last week.
Edgar, Dunn & Company estimated the market opportunity (not the size of the market) for Adept to be A$16 billion in relation to particular sectors defined by Adept. Those sectors are commercial pre-paid, point of sale rebate and government disbursement, not profit and loyalty programs.