No interim CEO for InfoChoice

InfoChoice, an introducer of leads to banks, replaced its chief executive yesterday. Shaun Cornelius leaves the company after two and a half years.

Directors will run the company for now. InfoChoice is the best known of the brands owned by Once, which is a privately funded financial services' firm.  Once owns virtually all the shares in InfoChoice, although the firm retains an ASX listing.

The remainder of its holdings are sales-driven product websites that attract few customers; they are in niches such as home loans and life insurance.

As with some other notionally independent websites that round-up data on bank products, InfoChoice has found the best revenue option is to have banks pay for each lead.

This model funds RateCity (a PBL offering) and others. The shift in business model has made little difference, however, to the financial fortunes of InfoChoice.