A reformed model for Banking Day
Folks, a shift in approach is at hand for the Banking Day morning newsletter.
Starting from Monday 22 August your new-look Banking Day newsletter will show a headline and article summary with an invitation to 'read more' at the publication's website.
In all other ways, paid subscribers should find their reading experience remains fast, easy and informative - for a start, you will not be required to login at our website.
In making these changes, we acknowledge that some long-term readers view our current publishing model (with 100 per cent of our content in the morning email edition) as an attractive point of difference for Banking Day.
This format worked well for the short sharp news items that have always been - and will remain - our trademark. This style, though, is unsuited to the deeper analysis and opinion that we now include in most editions.
We must therefore be pragmatic as publishers and ask that readers adapt as well.
The new email edition format that debuts next week will go hand in hand with an overhaul of the Banking Day website to give a fresh, cleaner look that we trust will improve your experience each morning - and will be easier to navigate when you need to research topics of interest.
In all instances, our website content will resize to suit your smartphone, tablet or desktop. You will find all the links you need to read the new content in that day's edition, along with links to selected external sources for further reading.
We are optimistic that our readers will understand and embrace the new approach. More than likely, the majority of titles reaching your email inbox each day follow the 'read more' format and you are comfortable with it.
The team at Banking Day welcomes reader feedback on this shift - just hit reply and let us know.
Warm regards.
Ian Rogers, managing editor and publisher.