Rock capital raising a flop 22 September 2009 4:18PM Ian Rogers Shareholders in The Rock Building Society are failing to support a share purchase plan announced three weeks ago, forcing the Rockhampton-based lender to look for another source of capital.The Rock aimed to sell between $5 million and $8 million in new shares under a share purchase plan. The capital raising was partially underwritten by Capricorn Investment Partners, a financial planning firm in Rockhampton previously owned by The Rock. The Rock did not disclose (and declined to disclose) the percentage of the underwriting by CIP, though this appears to be low.The Rock has now turned to another agent in its search for capital, this time selecting Dixon Advisory & Superannuation Services, a firm that specialises in assisting people managing their own superannuation fund.This time the aim is to raise around $5 million through what the firm described in an announcement to the ASX as a private placement.As with the earlier plan, The Rock will sell the new shares at $2.36, which was five cents less than the closing price of its shares yesterday.